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John Herlong

Broker | President




Anna Herlong

International Sales





Emails in Swedish

click >HERE

Cell: 561.866.7403





Our Marketing Plan



Not all homes are created equal and neither are all REALTORS®.  What sets us apart is our attention to the highest level of performance for our clients.  It's reported that over 70% of all first inquiries regarding real estate are derived from the Internet.  Therefore we've placed critical attention to the use of both technology and fundamental applications to insure you the most satisfaction to the process.  They are as follows: 


Stage 1:  Preparing the Home for Sale

  • Property Inspection - Before we list your home, we will inspect and identify improvements that could increase profit on the sale

  • Staging - When needed, a professional decorator will stage your home so it can be presented in its best possible light.

  • Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.

  • Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advance CMA tools to derive the right price.

  • Identify profitable home improvement opportunities


Stage 2:  Promoting the Property

  • Digital photography - Like every home we list, once your home is ready to list, we will have professional quality digital photos taken. 

  • Full-color property brochures - Beautifully designed brochures will be created for both print media as well for a PDF virtual brochure on our website.

  • Full-color postcards of your home will be designed and mailed out.

  • Distributed at showings, open houses, public venues, and direct mail


Step 3: Technology Tools

  • IDX - The Internet Data Exchange is an electronic list of Homes for Sale sent out on the web. Your home will be listed on several real estate websites.

  • Our Website - www.miznerestateproperties.com will feature this entire list of property listings for all viewers who come to this site to search for homes.

  • Email Updates – Our website also features an automated MLS search for clients who are seeking properties. They can enlist their search on our site, and receive emails daily with listings that meet their criteria. Your home will be featured in that service.

  • Wireless Devices - Survey's indicate that consumers have a high expectation for instant data retrieval and communication.  Recognizing the consumer’s high expectations we have set our goal to exceed their expectations. Our company embraces and assists our agents in maintaining complete wireless connectivity.


Stage 4: Media Advertising

  • Major local and community newspapers

  • Florida Estate Magazines

  • Homes and Land Magazine


Step 5: Showing Your Home

  • Agent Open House – We will invite all local agents to your home for a roll out presentation

  • Public Open House –We will hold a public open house and present your home

  • Marketing Kits – All materials regarding the promotion of your home i.e., flyers, brochure, business cards will be available on onsite.


Step 6: Expectations

  • All calls and email inquiries regarding your home are followed up immediately.

  • Access to your property will be secured by us though secure lockboxes. 

  • Full details of prospective buyers are analyzed before you accept any offer.